The first piece of shapewear designed to capture the uniquely feminine desire to disappear.
SKIMS launches The Sack at New York Fashion Week.
Kim posts it.
The world reacts.
We bring it to the streets.
The Sack is available on SKIMS.com
The Sack Lives On
The Sack took on a life of its own after the release. The internet took the imagery and meme-ified it, as it does with anything worth talking about. Becoming a symbol of broader femininity and resistance, The Sack appeared on bathroom signs, crosswalks, social media, and more. The powerful imagery of Kim, one of the most looked at women in the world, hiding herself, sent a clear message to all about the struggles of womanhood. The Sack continues to be seen throughout the country, popping up in more and more creative ways.
A representation of nothing, that has come to mean everything.
AD: Leilani Mitchell
CW: Avery Longfield