Your kids live in a digital world, creating games, markets and relationships for themselves on the computer.
Trying to connect with them outside of their world can be incredibly frustrating. Don’t get frustrated! Get connected! Meet your kids on RoBlox and beat your kids at their favorite games!
Wild postings all over parks and schools for frustrated parents to get the help they need. Scan the QR code and be taken to our resource hub.
The Parent’s Page
Your children spend a majority of their free time here. Our mission is to encourage parents to play with their kids and connect with them in their world.
Roblox x Duolingo
Learning gamer slang can be like learning a new language. That's why RoBlox has partnered with Duolingo. The faster you can communicate with your kids, the faster you can beat your kids.
Twitch Training Camps
We will tab popular RoBlox Youtubers like Bereghost, Telamon, and Builderman to host a series of training sessions with basic beginner tutorials and step by step guides that we will stream on Twitch.
Roblox posts FAQs for parents to save and share.
Parents take to TikTok to show how they’re beating their kids.
H&R Blox
In order to get good enough to Beat Their Kids, Parents will need a place that they can train that is somewhere where their kids would never want to be. And no kid wants to hang out in a tax filing office. Introducing H&R Blox, a partnership with H&R Block that will have speakeasy style arcades hidden in branches across the nation. The arcades will feature RoBlox games and allow the parents a safe space to hone their skills, away from their kids. “Boy, Dad sure does his taxes a lot”
Hall of Gamers
In an exhibit touring modern art museums, we will feature stories and sculptures honoring the parents who not only fostered a connection with their kids through RoBlox, but beat them at it. These parents took more than just a passing interest, they surpassed their children at in-game rank and became respected members of the RoBlox community in their own right.
AD: Leilani Mitchell
CW: Tim McDonald